About the Gifted Campaign

 

The Gifted campaign celebrates cultural diversity, promotes the joy of sport at the Australian Transplant Games, and encourages Australians to register to become organ and tissue donors.

Registration is the clearest message to your family that you wish to leave a legacy to save other lives.

The Gifted campaign aims to inspire people to join the Australian Organ Donor Register online at donatelife.gov.au

This beautiful campaign wouldn’t have been possible without the Communications Partner of the 15th Australian Transplant Games – The Healthy Thinking Group.

Their commitment to the lifesaving cause of organ and tissue donation, their eye for detail and their professionalism are evident throughout the artwork and video work for ‘Gifted’.

H+T went above and beyond to get this campaign just right, donating their time, resources, and weekends, because they believe in the message of organ and tissue donation.

Transplant Australia is proud to partner with H+T, a company that builds brands that keep the world healthy in an insightful and impactful way.

Posters

Videos

Gifted

Gifted (15 s. version)

A glimpse of the lives saved by organ and tissue donation; health renewed and the living proof that transplantation works, as these athletes prepare for the Transplant Games.

Behind the scenes of Gifted: the creative journey

An inspiring new campaign has been launched to encourage more people to donate ahead of the Transplant Games, being held in one of Australia’s most culturally diverse areas.

Meet the recipients who inspired Gifted

These six incredible people were close to death before transplantation saved their lives. Now, they’re sharing their story of survival and renewed life, as they prepare for the Transplant Games.